Do you have a new Jeeter farms! If you communicate in the right way, your customers will be just as excited to hear about it. A launch email lets your contacts know that you have something new to offer, and gives them the opportunity to click through and see what all the fuss is about.
Here are some tips for writing a great product launch email.
What is a product launch email?
When you’ve worked hard to create or source a new product, you don’t want to let the opportunity to engage with customers pass you by. It’s a great reason to send an email, which puts your brand in their inbox and hopefully inspires them to click through.
A product launch email details what you have to offer, and ideally gives a lot of reasons for your customers to purchase then and there – great descriptions, limited time offers and an enticing “click through” button.
Product launch email subject lines
The best product launch email has a great subject line. The purpose of a subject line to to grab attention from a reader so they will move onto reading the first line of the email.
Subject lines work very hard in a noisy world to get attention and that’s why you should spend most of your time on creating a great product email subject line.
Types of product launch template
The hint. Before the main event, you might want to get customers interested. A great technique for making sure your product launch email is anticipated and therefore more likely to be opened. By sending a hint that you have a new product ready to launch, you’re preparing the way for an even better reception.
The incentive. Whether you send it with the hint or with the main product launch email, including an incentive brings the customers who are subscribed to your mailing list into a privileged circle with added benefits. An incentive might be exclusive access to the new product, a discount, or the chance to win a reward.
The launch. Finally it’s time for you to send the big reveal! You’ll want to craft an email that hooks people in, gives them enough information to lead them to your website, and could include an extra incentive to purchase once they’re there.
The benefits of an email launch
There are plenty of ways that an email can help your business.
Information. A product launch email gets the word out, letting people know what you have to offer. It can also create an impression for your business of having interesting variety of products they can purchase.
Actionable advertising. Your email will have all the relevant information about the new release in one place, plus a way for people to click through to find out more or purchase. A successful marketing campaign will include different kinds of advertising, but emails are the best format to offer start-to-finish customer enticement, from the initial ad through to online purchasing on the same device.
Re-engagement. Maybe it’s been a while since someone has made a purchase. A new launch is a great way to get them re-excited about your brand.
Convert people who are “on the fence”. You know your product is amazing, but others don’t yet. While it’s still new and fresh, you have the opportunity to entice people who have seen your brand but haven’t yet made the jump to purchase from you.