Over the past few years, envio sms masivo text messaging has become by far the most popular mobile data service, and mobile marketing has established itself as an attractive medium in terms of entry cost, response rates and interactivity. We will see it become an increasingly important element in the communications mix in the future.
For marketers SMS opens up completely new opportunities. Provided recipients have actively opted-in to a service or promotion, an SMS campaign is very well received. The results speak for themselves: recall rates of 60-90% and response rates of 5-20% are often achieved. This is why SMS is becoming incredibly popular to use as one of the many components in an integrated marketing campaign.
-Further adoption of text messaging among older age segments Introduction of further content and services available only on mobile phones (ring tones, alerts, logos, pictures etc) Introduction of new standards and formats that offer a richer user experience and further interactivity (MMS with colour and sound, polyphonic ring tones etc)
The bottom line is, mobile phones are becoming an integral part of the social fabric. As such we strongly believe in the power of mobile marketing!Still, this medium is very much in its infancy, and the sky is the limit. The following factors will drive the future growth of mobile marketing:
An East-end Pub using SMS to market theme nights A small east-end pub wanted to increase the turnout to their pub during week. So they decided to create theme nights for both Tuesday and Wednesday. During the weekend they had membership sign-ups to the SMS TXTing service.
